REAL ESTATE MARKETING / MUMBAI

CHARMIL
VASANT
KOTAK

MARKETING & COMMUNICATIONS PROFESSIONALI build brands, create demand and connect marketing with business.
10+ YEARSREAL ESTATE MARKETING
15+PROJECT LAUNCHES
360°MARKETING SCOPE
Charmil Vasant Kotak
STRATEGY ×MEDIA PLANNING ×BRAND ×DIGITAL ×LAUNCHES ×GROWTH ×
01 / PROFILE

A decade across
the full marketing picture.

I work across strategy, brand, media, digital, execution and business.

For the last decade, my career has been rooted in real estate marketing — growing from digital marketing execution into broader marketing and communications leadership.

I have worked across the marketing lifecycle: understanding the business, planning the strategy, building media plans, executing campaigns, monitoring performance, preparing reports and optimising activity.

01
Plan the business story

Marketing strategy, product understanding, audience, positioning, budgets and go-to-market planning.

02
Build the channel mix

ATL, BTL, digital, OOH, print, radio, events and activations working together.

03
Run the marketing engine

Execution, monitoring, reporting, agencies, vendors, teams and cross-functional coordination.

15+REAL ESTATE PROJECT LAUNCHES
ACROSS ATL, BTL & DIGITAL
10+YEARS OF EXPERIENCE
IN REAL ESTATE MARKETING
360°MARKETING SCOPE ACROSS BRAND,
MEDIA, DIGITAL & BUSINESS
02 / PERSPECTIVE

Marketing from
strategy to execution.

My role has never been limited to one channel. I have worked across the complete marketing lifecycle — from planning and media strategy to campaign execution, monitoring, reporting and optimisation.

01 / ATL

Mass communication

Print, radio and OOH — building reach, visibility and market presence.

02 / BTL

On-ground activation

Events, activations and customer-facing initiatives that bring communication closer to the audience.

03 / DIGITAL

Performance & demand

Meta, Google, Taboola, native advertising, OTT/video, SEO/SEM, social, email and display.

03 / DIGITAL

Hands-on with
the digital engine.

Digital is a core part of my day-to-day marketing experience. I understand the platforms, the planning behind them and what happens after a campaign goes live.

Meta Ads Manager

Campaign planning, setup, audience strategy, lead generation, monitoring, creative performance and optimisation.

CAMPAIGN PLANNING · TARGETING · BUDGETING · LEAD GENERATION · MONITORING · OPTIMISATION · REPORTING

Google Ads Manager

Understanding of campaign planning, search and performance activity, monitoring, optimisation and reporting.

SEARCH · DISPLAY · YOUTUBE · KEYWORDS · BUDGETING · PERFORMANCE · OPTIMISATION

Other digital channels

Experience across additional digital and performance environments as part of the wider media mix.

TABOOLA · NATIVE ADVERTISING · OTT / VIDEO · SEO / SEM · SOCIAL · EMAIL · DISPLAY / PROGRAMMATIC
04 / PROCESS

How I take marketing
from brief to business.

01

Understand

Product, audience, market, business objective and opportunity.

02

Plan

Strategy, media plan, budget, calendar, channels and priorities.

03

Execute

Creative, media, digital, events, activations and campaign rollout.

04

Monitor

Spend, leads, performance, channel activity and day-to-day movement.

05

Report & optimise

MIS, analysis, reporting, learning and continuous improvement.

05 / LEADERSHIP

Marketing doesn't
work in isolation.

I coordinate the people and functions around marketing — keeping sales, presales, MIS, HR, agencies and vendors aligned with daily marketing activity.

TEAM

Marketing professionals

Managing team activity, delegation, planning, execution and performance follow-up.

SALES + PRESALES

From lead to conversation

Coordinating with sales and presales on lead flow, campaign feedback, follow-up and market response.

MIS + HR

Keeping the system moving

Daily coordination, reporting, data, manpower requirements and internal communication.

AGENCIES

Managing execution partners

Coordinating creative, media, digital, production, events and other external partners.

VENDORS

Turning plans into output

Working with vendors and execution partners to keep campaigns and marketing activity on track.

BUSINESS

Connecting the dots

Bringing marketing activity closer to commercial priorities, customer response and sales objectives.

06 / JOURNEY

From execution
to leadership.

APR 2025 — PRESENT
Mehta Realty
Marketing Head
Marketing & Communications Team
JAN 2022 — APR 2025
Paradigm Realty
Chief Manager
Marketing & Communications Team
JUL 2021 — NOV 2021
Lokhandwala Infrastructure
Assistant Manager
Sales & Marketing Team
APR 2019 — JUL 2021
Ajmera Group
Sr. Marketing Executive
Marketing & Communications
AUG 2017 — MAR 2019
Sai Estate Consultants
Digital Marketing Executive
Marketing Team
AUG 2016 — JUL 2017
Sakarlal Balabhai Co. Ltd.
Digital Marketing Executive
Marketing Team
07 / EXPERTISE

What I bring
to the table.

A full-spectrum marketing skillset built around strategy, communication, digital performance, operations, business coordination and leadership.

01 / STRATEGY

I shape the
business story.

Marketing strategy, product understanding, audience, positioning, budgets, media planning and go-to-market thinking.

02 / BRAND + CAMPAIGNS

I turn products
into propositions.

Brand development, campaign planning, launches, ATL, BTL, OOH, print, radio, events and activations.

03 / DIGITAL + PERFORMANCE

I build the
digital engine.

Meta and Google in-house, plus Taboola, native advertising, OTT/video, SEO/SEM, social, email and display.

04 / OPERATIONS + LEADERSHIP

I make the
system work.

Team management, presales, sales coordination, MIS, HR, agencies, vendors, execution, monitoring and reporting.

08 / LEARNING

A marketer with
a technology lens.

2019

Data Science
Analytics

Imarticus Learning

2018

B.Com.

University of Mumbai

2017

Advanced
Digital Marketing

The Brand Salon

2015

Software
Engineering

NIIT

09 / CONTACT SIGNATURE
AVAILABLE FOR THE RIGHT CONVERSATION
CHARMIL V KOTAK
MARKETING & COMMUNICATIONS
Mumbai, India
Building brands. Creating demand. Moving businesses forward.
Available for the right conversation.
Email Me↗︎ Call Me↗︎